As a strength and conditioning coach and entrepreneur in the fitness industry, I know that consistency and revenue don’t always pair. Some months are high and other months are low. Trends spark new clients and turnover of current clients is sought to be kept at a minimum, but unforeseen circumstances or commitments will inevitably occur. With the mass amount of competition in the industry, personal trainers and gym owners must strike a balance between competitive pricing and perceived value.
Value of service can include time efficiency, effectiveness and differentiation from a typical workout routine. Group fitness is a large trend right now and specialty studios such as Cross Fit and Barre Fitness have taken off nationally.
But what is fitness? What is the most effective workout for your clients and your members? Regardless of trends, the most effective workout is one that includes the six components of fitness (read The Best Way to Workout, in the Blog section of www.mcorefts.com). Gym members watch personal trainers work with clients every day. Trainers mobilize clients all around the gym to facilitate a well-rounded, effective workout. That translates into thousands of dollars worth of equipment incurred by the gym owner to fit out the gym to scale. But in reality, it’s possible to accomplish the same goal in as little as 40 square feet. Let us introduce you to a training station we call the MCore TS3.
The TS3 allows you to maximize more revenue per square foot than anything else in the market today. Quite the contrary to most health clubs and fitness centers that pack costly machines into a tight space, over-utilizing the existing equipment to the point of exhaustion and repair. This practice also leads to a higher probability of injury to the end user.
The TS3 has a compact design 29”W x 35”L with a unique, adjustable seat pad (22 inches long) to achieve full body activation. MCore FTS offers various types of attachments and accessories, namely; Dip Bar, Plyo-Top, Bosu Ball attachment, Weight Stack Extension, core training bar, slastix bands with cuffs, etc., making the TS3 the most diverse and compact training station on the market. Additionally, the TS3 is constructed of high-grade steel, which will last years without the need for repair or replacement.
What may also be unknown at first glance, but a large benefit to both gym/club owners and personal trainers is that the TS3 can be utilized by up to five individuals at one time, thereby allowing gym/club owners to maximize their revenue per square foot in their space allotted for group training classes and also enables personal trainers to maximize their training revenues during a given training session. Another feature of the TS3, specifically beneficial for personal trainers, is its mobility. At ~60 pounds, the TS3 is both mobile and portable enough to train clients in a gym or club, inside or outside the client’s home, at an offsite location such as a park, beach or even a client’s office… just about anywhere the trainer wishes to put it to use. The TS3 can easily fit in the trunk of almost any type of car, even compact. This is not typical of other training stations in the industry, of which you are probably aware.
The TS3 offers the diversity your clients need and the revenue per square foot you desire as a trainer or gym owner. The MCore TS3 conserves space, while delivering more versatility than any other training station. Isn’t it about time gym owners and personal trainers start talking about revenue per square foot?